We re-invented Gillette Venus’ social content and helped them embrace body positivity by “Re-Righting” the rules for all skin types with inclusion in mind.

photography

Studio V: Social Media Creative

After we won the pitch for Venus’ social business, we set up a content lab to create always on, culturally relevant, real-time content. As art director, I was responsible for ideating + executing social assets and worked alongside creative directors to plan and shoot quarterly photoshoots.

pr

Sparked a conversation about skin that people weren’t used to seeing in their feeds – and increased positive sentiment towards the brand.

Remi Cruz Limited Edition Razor

We partnered with beauty + lifestyle YouTube star and entrepreneur Remi Ashten (@missremiashten) to launch a first-ever limited-edition razor. To reflect her energizing positivity + bright personal style, we teamed up with her to create a vibrant tropical print to sell exclusively through Gillette Venus Direct subscription service. I was tasked with adapting a print design to fit the style of Remi and her brand, and design side-by-side with her to make sure her vision would come to life. 

DESIGN SESSION