Fancy An Espresso
~
Fancy An Espresso ~
Fancy An Espresso
Fancy An Espresso
~
Fancy An Espresso ~
In SKYY Vodka’s world, to “fancy an espresso” comes with a powerful double meaning – SKYY Vodka as a brand puts an extra bit of fancy into the espresso craze by showing the brand’s love of espresso and flipping it from an ordinary coffee to an elevated martini.
Second, but equally important, it’s our call to action for Social Connectors to bring along what is now THE ultimate easy cocktail solution for elevating every place and moment in their lives that calls for a great drink. Selecting Winnie Harlow as our talent was the perfect match to creating that ideal world.
My role was to assist in overall art direction and design including ideation, pre-production prep, post production outputs, and social content planning + creation.
social cutdowns
teaser content
We wanted to allude to our followers that a launch was brewing (no pun intended), so we opted to create subtle visual cues that represent espresso and martinis.
POST-LAUNCH social contenT (organic & paid)
We shot a few product-only shots that tied back to elevating places or moments in Social Connectors lives that calls for a great drink.
launch event
We hosted an official launch of SKYY Infusions Espresso at The Highlight Room in NYC with a luxury VIP launch event featuring top influencers and media, alongside co-host, Winnie Harlow.
