To celebrate GODIVA’s 95th anniversary in a big way, we looked to its rich history to commemorate the milestone. In post-WWII Belgium, founder Pierre Draps painted and dispersed pink delivery trucks across the city of Brussels to brighten the day of its depressed residents. 

Fast forward to 2021, we paid homage to GODIVA’s pink truck by lifting spirits throughout NYC after an unprecedented global pandemic in the Herald Square, Midtown, SoHo, Flatiron and the Upper East Side over 3 days; handing out over 15,000 samples of GODIVA’s CPG products.

IRL

Photographer: Ari Weiss

Social Content

We created a content plan that included teasers, day of + recap content to maximize reach and excitement for the pink truck, and designed both organic and paid social media content for usage throughout the term.

Influential Impact

Press + Media Coverage

Surrounding the activation, we secured 34 online media placements and 18 broadcast media placements, which included media interviews with CEO Nurtac Afridi and CMO John Galloway; resulting in a total of 702MM media impressions.

Ongoing Social

Day-to-day work includes art directing and executing content that’s relevant + trendy, concepting ideas for quarterly photoshoots, and did I mention eating lots and lots of chocolate?