95 Years of GODIVA
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95 Years of GODIVA ~
95 Years of GODIVA
95 Years of GODIVA
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95 Years of GODIVA ~
To celebrate GODIVA’s 95th anniversary in a big way, we looked to its rich history to commemorate the milestone. In post-WWII Belgium, founder Pierre Draps painted and dispersed pink delivery trucks across the city of Brussels to brighten the day of its depressed residents.
Fast forward to 2021, we paid homage to GODIVA’s pink truck by lifting spirits throughout NYC after an unprecedented global pandemic in the Herald Square, Midtown, SoHo, Flatiron and the Upper East Side over 3 days; handing out over 15,000 samples of GODIVA’s CPG products.
IRL
Photographer: Ari Weiss
Social Content
We created a content plan that included teasers, day of + recap content to maximize reach and excitement for the pink truck, and designed both organic and paid social media content for usage throughout the term.
Influential Impact
Press + Media Coverage
Surrounding the activation, we secured 34 online media placements and 18 broadcast media placements, which included media interviews with CEO Nurtac Afridi and CMO John Galloway; resulting in a total of 702MM media impressions.
Press
Bloomberg News Online: Godiva Tries to Expand Global Footprint
Yahoo! Finance: Godiva Continues Riding Increase in Chocolate Sales Out of Pandemic
AdWeek: After Closing Its North American Stores, Godiva Releases Its Very First Portfolio Campaign
The Drum: Godiva Sweetens Its Pitch to Millennials With New Global Ad Campaign
Live Broadcast Coverage
Ongoing Social
Day-to-day work includes art directing and executing content that’s relevant + trendy, concepting ideas for quarterly photoshoots, and did I mention eating lots and lots of chocolate?
Client: Godiva Chocolates
Agency: Lippe Taylor
Creative Director: James Buonantuono
Senior Art Director: Kelsey Shalvoy
Senior Copywriter: Chloe Rask
Copywriter/partner-in-crime: Kara Torrisi