Target’s goal is to win over communities of color and earn the support of grand opening and re-opening
of stores in black and brown neighborhoods. We accomplish this by adapting to serve the neighborhood, leaving a good first (and lasting) impression, collaborate with locals to create real change, and form deeper connections with more than just customer. Our goal is to ensure our message of love for the neighborhood, people, and history existed within it.

We kicked this off in the Fordham area of The Bronx and Inglewood, with other cities to come. My role was to assist in overall art direction and design, pre-production prep, work with a Bronx-based illustrator, and execute various print and OOH outputs.

Social cutdowns

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DIRECT MAIL

“GOTTA LOVE THAT” SOCIAL SERIES

A social series where local Target Team Members highlight BIPOC-owned products/brands that they personally use and love. Developed a social concept and production guideline for them to use as a guide to create authentic videos for Target social channels.

Client: Target
Agency: 160over90

Creative Directors: Ramón Ariel De Los Santos and Darren Lee
Senior Copywriter/partner-in-crime: Kelsey Nguyen
Junior Art Director: Hannah Bono
Junior Copywriter: Hillary Simone