Fancy An Espresso
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Fancy An Espresso ~
Fancy An Espresso
Fancy An Espresso
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Fancy An Espresso ~
In SKYY Vodka’s world, “fancy an espresso” takes on a whole new meaning—because why stop at coffee when you can have a martini? SKYY Infusions Espresso turns the everyday espresso into a next-level cocktail, making any moment effortlessly elevated.
To shake up the launch, we tapped fashion model and espresso martini aficionado Winnie Harlow as our official ambassador. She stars in our launch video, takes over SKYY’s socials, and even hosted a glamorous, vodka-infused party at The Highlight Room in NYC, bringing Campari execs, media, VIPs, and espresso martini lovers together for a night of pure indulgence.
social cutdowns
teaser content
We wanted to allude to our followers that a launch was brewing (no pun intended), so we opted to create subtle visual cues that represent espresso and martinis.
POST-LAUNCH social contenT (organic & paid)
We captured sleek product shots and crafted custom content with Winnie, serving up effortlessly elevated moments perfect for a great drink.
launch PARTY
We kicked off SKYY Infusions Espresso in style with a luxe VIP launch at The Highlight Room in NYC, co-hosted by Winnie Harlow and packed with top influencers and media.
Press
People: John Legend Shines on Stage in Las Vegas, Plus Issa Rae, Paris Hilton, And More
OK! Magazine: See What All Your Favorite Celebrities Are Up To This Fall
PR Newswire: SKYY Vodka Reimagines The Legendary Espresso Martini
Bev Net: SKYY Vodka Reimagines the Legendary Espresso Martini With Infusions Line Expansion
Trend Hunter: SKYY Infusions Espresso Simplifies Espresso Martinis Made at Home
Client: Campari
Agency: 160over90
Creative Director: Monty Browne
Senior Copywriter/partner-in-crime: Kelsey Nguyen
Junior Art Director: Anna Sefil
Junior Copywriter: Anjali Mahbubani