Honestly– I didn’t know what to expect when I first started designing for a breast implant brand. But, as I began the journey of discovering the stories behind our Mentor Women, I realized how much my (or should I say, everyone’s) opinion on breast surgery was shaped by stigma. Now I confidently can say what the difference is between augmentation vs. reconstruction, and the (visual) difference is between a MENTOR® MemoryGel® Xtra Breast Implant vs. a plain ol’ MENTOR® MemoryGel Breast Implant – size and confidence.

Client: Mentor Breast Implants
Agency: Lippe Taylor

Creative Director: James Buonantuono
Senior Art Director: Laura Touysinhthiphonexay
Senior Copywriter: Kristen Gaerlan
Copywriter/partner-in-crime: Kara Torrisi